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Digital Marketing Using Google Ads

  • authorInstructor: Nehal Jain
  • Digital Marketing
  • 24 January, 2025
    (4.88)

Description

Learn how to effectively harness the power of Google Ads to enhance your digital marketing campaigns. In this course, you will explore the fundamentals of Google Ads, from setting up campaigns to mastering targeting, bidding, and budgeting strategies. You'll discover how to reach the right audience with the right message, optimize ad performance, and track the results to maximize ROI. With hands-on techniques and real-world examples, you'll gain the knowledge to run successful Google Ads campaigns for businesses of all sizes.

Gain a deeper understanding of key metrics, ad formats, and the overall Google Ads ecosystem. Learn how to target specific demographics, create compelling ads, and refine your strategy to improve ad performance continuously. Whether you're a beginner or looking to sharpen your skills, this course will equip you with the tools to become a successful digital marketer using Google Ads.

What Will You Learn?

By the end of this course, you'll be able to set up, optimize, and manage Google Ads campaigns. You will learn how to identify your target audience, select the right keywords, create effective ad copy, and use Google Ads tools to track and measure campaign performance. You’ll also understand how to manage your budget and bidding strategies to get the best value for your ad spend, as well as how to run remarketing campaigns to drive conversions.

  • Understanding Google Ads Interface 30 mins
  • Setting Up Your First Campaign 45 mins
  • Google Ads Account Structure 1hr

  • Audience Targeting in Google Ads 50 mins
  • Keyword Research and Match Types 40 mins
  • Understanding Bidding Strategies 1hr 15 mins

  • Ad Extensions and Their Importance 45 mins
  • Tracking Campaign Performance with Google Analytics 1hr
  • Optimizing Campaigns Based on Data 1hr
team
team

Nehal Jain

Digital Marketing Trainer
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Priy Desai 06 March, 2023

This course helped me understand the nuances of Google Ads and how to create impactful campaigns. The step-by-step guide was easy to follow and the lessons were practical. Highly recommend it for anyone looking to master Google Ads in digital marketing!

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Ravi Kumar 08 March, 2023

I found the course extremely helpful for learning how to use Google Ads effectively for my business. The examples used were relatable, and I was able to immediately apply the strategies to improve my ad performance. This course is a game-changer for digital marketers!

₹750 25% off

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  • Instructor: Nehal Jain
  • Lessons: 14
  • Duration: 13h 1m 36s
  • Course level: Beginners
  • Language: English
  • Quizzes: 04